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Using M-Commerce To Grow, Innovate And Develop Your Brand
by Ranjeet Elkunchwar. When it comes to m-commerce, people love to talk about the growth in smartphone ownership, especially in Australia, which has the world’s second-highest penetration of such...
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Insider Secrets On How To Get Publicity
By Julie Morgan. Public relations (PR) agencies generate great media coverage for their clients, but not all small- to medium-sized businesses can afford to pay big-agency fees. Thankfully, hiring the...
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The 7 Secrets To Writing Advertisements That Get Results Every Time!
By Bernadette Schwerdt. For most business owners, writing advertisements, brochures and other promotional material is a major headache. This is understandable. Writing copy that gets results can be...
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Creating Headlines That Sell – Copywriting For Business
By Bernadette Schwerdt. I had the good fortune to have Apple Computers as one of my advertising clients. They required a series of headlines for a 24-page brochure to get rid of a bunch of old stock....
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Translating Your Brand To The Digital World
By Nima Yassini. When you are asking yourself whether your company ticks all the right boxes in order to move online, the first challenge is to visualise where your business will be in five years’...
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Online Tools To Help You Improve Your Productivity
By Kevin Dam. Collectively, SMEs can be the driving force of a recovering economy because of the energy, flexibility and responsiveness inherent in the sector. Astute owners and managers are always...
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